The NYLON Project

The NYLON Project
"NYC & London Homeless Campaign"
Debuts at New York Fashion Week, Feb. 2017

The NYLON Project was created with the initiative to aid the homeless in both NYC as well as London - hence the name "NY: New York" "LON: London".

"Homelessness in NYC as well as London, have hit record highs with a 115 percent increase over the past two decades and it's time for all of us to unite and try to make a change. This project may not be the solution, however, it's one step closer towards turning the world into a better place", says Jordana Guimaraes - founder of "The NYLON Project".

This initiative will be created via a photo-shoot of influencers/VIPs (names to be announced at a later date), where they will hold up cardboard signs with "real" stories", of those who wound up living on the streets. In the photo-shoot, they will wear clothes & accessories by brands sponsoring the campaign. Booklets will be created with these photos & distributed to press worldwide to create awareness via a "It Can Be You" collaborative campaign.

"It can be you... It can be me.... It can be any of us! Let's stop judging and start trying to understand each other, to see how we can turn the problem into the solution".

An outreach campaign will be assembled, to get celebrities/influencers on board speaking of why it's important to help & hear the homeless around the world, rather than ignore.

Though celebrities and influencers are important to get messages out to the masses, it all starts with the people. Therefore, we want everyone who learns of The NYLON Project, to speak of their views on social media, using #itcanbeyou, so that it goes viral.

The initial goal of this project is to give out 3,000 meals in both cities starting on December 1st, 2016 until February 1st, 2017. This is how we will make this possible:

We will host a New York Fashion Week show on February 7th, 2017, where 30 influencers and celebrities will walk the runway, wearing various brands who choose to sponsor this project, holding up cardboard signs.

The intro to the runway show will be videos of VIPs speaking of their views on why "It Can Be You".

50% of the proceeds that come in via sponsorships as well as tickets to the show, will go towards purchasing/distributing the meals throughout the holidays leading up to Fashion Week as well as executing the campaign.

"I'm excited to see where this goes. It starts with meals & awareness, however, the possibilities where this could lead are endless".


For more information or to participate e-mail Jordana at acosmolife@gmail.com or call 516.667.5811.

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